Just before Christmas, Chris wanted to launch a video on YouTube to tell folks about the beautiful Hidden Pond Tree Farm located just 45 minutes west of Manhattan.

While YouTube video is fabulous marketing tool, it could not convey in just under 3 minutes – all that Hidden Pond Tree Farm had to offer.

But YouTube does have its limitations. For instance, it’s really hard to give potential customers directions in a YouTube video, or go into detail about the farm’s organic growing methods.

The solution was easy – just point viewers to the farm’s website at the end of the video. But the problem was that Hidden Pond Tree Farm didn’t have website – at all.

So we worked with Chris on the next logical step – which was to build a business blog for Hidden Pond Tree Farm. Luckily, this solution came just in time, as Chris was being overwhelmed with excited callers looking for directions to his farm and pressing for lots more information.

Directing farm customers right to the website made Chris’ life much easier, his customer communications more efficient and reduced the amount of administrative time spent on phone calls.

Hidden Pond Tree Farm

Business Blog

WP Small Business delivered not just on the YouTube Video, but on a brand new business blog as well – INTEGRATED THE VIDEO into the new Hidden Pond Tree Farm business blog.

Project: YouTube Video Marketing, Logo Design, Custom Business Blog Development

Over the years, founder and CEO, Wes Garnett, had developed one of the country’s leading search firms specializing in diversity, education and training and other top notch services.

Shibori is the traditional art of dying (not to be confused with standard tie-dye!) textiles using teqniques that include binding, clamping, folding and blocking – all by hand.  Mimi Shibori makes clothing, blankets, comforters – even socks – using the traditional Itajima form of Shibori.

Mimi Shibori Custom Comforter

At the time Mimi approached WP Small Business, MimiShibori had no web presence whatsoever and was confused about how to even go about reserving a domain name. 

But no worries, our philosophy is that we make the web development process comfortable for clients no matter what their individual level of Internet experience may be.  We help to guide and educate our clients  each step of the way as we create business blogs that fit the individual business.

Her goals for her site included:

• Showcasing her hand-dyed Shibori clothing & textiles
• Providing tutorials on Shibori dying methods
• The ability to sell her one-of-a-kind Shibori pieces
• A newsletter to keep her fans and customers up-to date on new products & craft shows

But could all this be accomplished with a blog? 

Why yes, indeed – and then some!  To assist her with the transition to the web, WP  Small Business built MimiShibori a TypePad blog that does all of the above and more. 

MimiShibori TypePad Blog

Today, Shibori lovers can purchase custom Shibori comforters – like the one above – directly from the new MimiShibori blog.

“I just could not have done it without you.  Thanks for making the MimiShibori blog a huge sucess!”

                                                             - Miriam R. Gillespie – Mimi Shibori, Miami, FL

To ensure that MimiShibori stays current, WP Small Business provides ongoing support to the site and advises Mimi on content creation.  New additions to the blog are being planned for later this year.

Visit MimiShibori on the web at:  www.MimiShibori.com